Honda’s Acura is selling a surprising number of EVs in the US

Acura has marked a notable milestone in the electric vehicle (EV) sector, reporting over 9,000 EVs sold in the U.S. through May 2024.

This surge in sales has been driven primarily by the new ZDX model, which has seen strong demand since its launch.

Last month alone, Acura sold 1,873 ZDX units, bringing total sales to 4,813 for the first quarter—a figure that outperformed Cadillac’s Lyriq sales of 4,300 during the same period.

Acura Surpasses 9,000 EV Sales in U.S. Fueled by Strong ZDX Demand

As part of its aggressive sales strategy, Acura is offering substantial leasing incentives. Potential customers can take advantage of nearly $30,000 in lease cash for the 2024 ZDX, with leasing options starting at $299 per month for 24 months, requiring $2,999 at signing.

This pricing is now more competitive than some popular models, including the Honda CR-V Hybrid.

Honda itself has seen a strong uptick in EV sales, with 13,500 units sold through May, largely thanks to the Prologue model, which has gained considerable traction compared to last year.

The Prologue sales rose sharply, from just 612 units during the same period last year to 2,110 in May 2024. Acura’s rapid sales growth mirrors that of its parent company, hinting at a broader shift in consumer preferences toward electric vehicles.

However, a precarious situation looms on the horizon. Recent legislative developments, specifically the proposed “Big, Beautiful Bill” by former President Trump, threaten to eliminate the $7,500 EV tax credit and other incentives currently benefiting buyers.

This could drastically change the landscape of EV affordability, making it less enticing for consumers to jump on the electric bandwagon while savings last.